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Exam : EC-Council EC0-232
Title : E-Commerce Architect


1. Company Abacusboss.com sells a variety of products on its Web site to the highest bidder. What type of business model are they using?
A. Affiliate Marketing
B. Online Auction
C. Supply Chain improver
D. Name your price
Answer: B

2. Which of the following methods would not be as effective (defined as users/dollar) for a vertical B2B site?
A. Television advertisements
B. Individual contact
C. Trade journals
D. Affiliation services
Answer: A

3. Among the usages and advantages of the Internet for business use are:
A. Marketing and selling products and services.
B. Promoting a paper-free environment.
C. Efficiency and unequaled cost-effectiveness.
D. All of the above.
Answer: D

4. Which of the following is the most serious strategic threat to traditional travel agents?
A. Low prices
B. Intelligent software agents
C. Automated Services
D. 24 hour service
Answer: A

5. Ethics is:
A. Justice, equity, honesty, trustworthiness, and fairness.
B. A subjective feeling of being innately right.
C. An important issue in e-commerce.
D. Being self centered.
Answer: A

6. What does the term "banner blindness" refer to?
A. The growing trend of adding interactivity to banner advertisements to increase their visibility.
B. The anonymous tracking of banner impressions and browsing behaviors across multiple sites.
C. The refusal of companies to acknowledge banner advertising as a valuable advertising medium.
D. The growing trend of visitors completely ignoring banner advertisements.
Answer: D